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PR & Communications
PR & Communications
We help you build and protect your brand through communicating with the audiences that matter the most. We develop your strategy to meet your commercial objectives, delivering a multi-channel approach that creates measurable positive impact, engagement and trust.
Thought leadership creates an authoritative and distinctive voice for business leaders and their brands. We craft and share insight that demonstrates original perspectives on the latest industry issues, positioning you with authority and credibility, creating context for products and services, and maximising their influence.
BLUE has a leading reputation for securing high-quality news and editorial coverage. An extensive network of journalists and media outlets, including influential international mainstream and trade channels across business, maritime, energy, investment, insurance, technology and sustainability, view our client base as a valuable news resource.
With a content-led approach to social media, thought leadership campaigns put your knowledge at the forefront of industry conversation. BLUE works with you to agree long-term goals, from follower growth to increased content engagement, through page management, content development and detailed reporting.
We use digital PR to connect SEO and content with earned, or editorial press coverage, boosting your brand’s visibility in search engines and increasing organic traffic to your website.
Being prepared in a crisis is vital in building and protecting reputation. BLUE works with many clients to put in place issues & crisis management strategies. Using multiple scenarios, our training and support helps you prepare and manage incidents that could severely impact your brand, reputation and enterprise value.
We combine best-in-class journalism and communications expertise with deep market understanding to help you confidently handle media interviews, panel discussions, speeches and more.
BLUE has vast ‘on the ground’ experience at leading marine and renewables industry events and awards. We design, manage and host seminars, webinars and roundtables, and showcase your capabilities through awards as part of integrated communication campaigns.
We believe in building the brand from the inside out. Your employees are your greatest ambassadors, so we use effective internal communications techniques to engage and inspire them to speak confidently, positively and fluently about your brand, your values and what defines you.
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