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Empowering marine and renewable energy brands

BLUE is the world’s leading integrated brand, PR & communications and digital marketing agency for the commercial maritime, marine leisure and renewable energy markets.

Bringing deep industry expertise, global networks and the very best brand, PR & communications, digital marketing and research capabilities, we create compelling strategies that deliver.

We guide our clients in building powerful brands and reputations on a global scale, growing revenue, pioneering innovation, influencing policy and igniting meaningful transformation.

Creating impact that makes good business. So, let’s talk business.

Commercial maritime PR, brand and marketing →

Marine leisure PR, brand and marketing →

Renewable energy PR, brand and marketing →

The rules of digital engagement are changing fast
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Digital marketing
Services
  • PR & Communications
  • Brand
  • Creative
  • Marketing
  • Insight
Service
PR & Communications
  • Thought leadership
  • Media relations
  • Social media
  • PR in Asia
  • Digital PR
  • Issues & crisis management
  • Media training
  • Events & awards management
  • Employee engagement
Service
Norvic Shipping
Delivering a refreshed brand identity and impactful communications strategy that directly communicates NORVIC's mission
Brand Strategy Creative Digital marketing PR & Communications Marine
Brand
  • Brand discovery
  • Purpose, vision & values
  • Brand narrative
  • Brand architecture and strategy
Service
BLUE takes ESG Award for Power2X Campaign
Empowering Power2X to advance the energy transition through brand and communications support
Renewable Energy PR & Communications Brand Strategy Digital marketing News
Bureau Veritas Marine & Offshore
Integrated brand, creative and communications to help shape a better maritime world
Marine Renewable Energy PR & Communications Brand Strategy Creative
Creative
  • Creative concepts
  • Creative development
  • Brand identity
  • Brand guidelines
  • Digital & print assets
  • Website development
  • Video, animation & photography
Service
Sea Asia 2025 celebrates a decade of success, showcasing Asia’s leadership in shipping’s green transition amid evolving industry landscape
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Marine News
Digital Marketing
  • Paid social
  • SEO
  • PPC search & display
  • Media creative, planning & buying
  • Business-to-seafarer
  • Event marketing
  • Email marketing
  • Content creation
Service
Singapore Maritime Week 2023
Marine Digital marketing
Houlder
Brand repositioning plus integrated multi-channel communications programme supports Houlder’s gear change
Marine Renewable Energy Brand Strategy PR & Communications Digital marketing Insight Creative
Insight
  • Strategic advisory
  • Market & competitor research
  • ESG strategy & reporting
  • Network engagement
Service

Driving true sustainability

The energy and digital transitions are triggering ground-breaking developments in renewables, clean technology, new fuels, automation, artificial intelligence and blockchain. These are having a transformative impact on the marine and renewable energy sectors, creating unparalleled challenges and opportunities. 

At BLUE, we help you navigate these changes from a place of passion and positivity, not fear. That’s why we’re trusted to work at board level, solving commercial and reputational issues and identifying new opportunities for growth and engagement. 

We put intelligence at the heart of everything we do; the data and insights we use to inform our approach, our deep industry knowledge, the inspiration and creativity behind our engagement and the quality of our people.  

Since 2008, BLUE has championed the true sustainability agenda within our specialist sectors, helping clients communicate how they’re not only meeting their obligations to the environment, but also to their clients, shareholders, employees and society. 

So, at BLUE, we truly mean business.

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"When I’m asked for my view on what underpins performance, top of my list is always best in class PR & communications. I’ve moved roles several times, each time I’ve gone back to BLUE Communications; they listen, they create, they advise, they deliver, and then they listen again."
Conor Mowlds, Chief Commercial Officer
“BLUE have been thoroughly professional and supportive throughout the project, often working flexibly as the new growth strategy took shape. The perception audit was invaluable, underpinning the new narrative, while the website design and development work has given us a vastly enhanced platform which is now actively engaging with new and existing audiences. BLUE are always highly responsive, well-organised and eager to make suggestions – a pleasure to work with.”
Dan Jones and Thecla Keizer, Marketing & Communications team
"With its vast network and deep industry knowledge, BLUE is by far the leading communications consultancy specialising in the maritime industry. They have been hugely instrumental in helping to introduce and accelerate our sustainable marine fuel proposition. And not only that, they’re just really fun to work with too!"
Dirk Kronemeijer, Chief Executive Officer
"We have benefited hugely from BLUE's media and other stakeholder networks and maritime market knowledge in terms of developing our PR and communications. BLUE has become an invaluable partner in terms of business development, uncovering new potential sales channels through its networks. We consider BLUE an vital extension of the work we do."
Esa Henttinen, Executive Vice President
SMW 2023 was a great success. BLUE supported the promotion of SMW for two consecutive years with their digital advertising services. Being a specialist marine and energy communications agency, their expert team ensured that our target audience was reached with compelling content across various platforms. BLUE provided us with a detailed advertising plan, engaging social media content and kept us up to date with weekly reporting and meetings which ensured the campaigns ran smoothly and generated results.
Lilia Loy, Head, Singapore Maritime Week, Maritime & Port Authority of Singapore
"BLUE has been with us since we launched our company. They have guided, supported and helped us to be the market leader we are today, driving action and leading the green transition of global trade."
Lora Jakobsen, Chief Purpose Activist
BLUE has played a pivotal role in supporting Ardmore Shipping from our early beginnings to becoming the public company that we are today, with a fleet of over 20 vessels. BLUE intrinsically understands who we are as an organisation, our goals, our values and the reputation that we wish to build. They are a trusted source of expertise and support on all aspects of our approach to strategic communications and public relations, and they have done an outstanding job of helping us to build our profile and deliver our messages to the tanker market. Put simply, BLUE is an essential part of our team.
Mark Cameron, Executive Vice President and COO
"BLUE moved us from an initial position of ‘healthy scepticism’ to becoming ‘convinced advocates’ of the process, approach and the people we worked with. We haven’t just straightened out the look and feel of the brand but have also addressed and resolved deep-seated challenges of marketing strategy and clarity of thinking".
Simon Hill, Chief Financial Officer
"BLUE’s knowledge of, and networks within, the marine and energy industries have proven extremely useful, enabling them to act as strategic advisors. They are very well organised and their ability to work as a true extension of our team has been highly appreciated."
Stephen Cadden, Chief Operating Officer
"Besides being highly reliable and responsive, BLUE has added tremendous value to our strategic communications and PR activity while ensuring alignment with our business values and objectives. BLUE’s deep industry knowledge of the maritime industry, coupled with its vast network of contacts, has ensured great results delivered in a timely and efficient manner."
Tuomas Riski, Chief Executive Officer
"You expect professionalism, timely responsiveness, good knowledge of the sector and understanding of your needs, plus somebody that listens is proactive. Adding to this the sense of trust, personal care, true interest and enthusiasm, you have a unique package that the BLUE team undoubtedly provides with great success."
Vassilios Demetriades, Cyprus Shipping Deputy Minister

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