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Driving shipping's radical transition

Why is marine PR and communications important for your brand? 

Enhance your maritime PR and marketing with BLUE, where we help you navigate the seismic change the shipping industry is going through. The climate crisis, advances in technology, connectivity and digitalisation, regulatory complexities, and the growing competition in an increasingly commoditised global market, are driving radical transformation.

Strategic maritime PR and communications, and how you position your brand, build reputation, and communicate with the people most important to you, is central to seizing the opportunities of a market in transition. 

As experts in the maritime sector, we help you find your unique voice and relevance in this new world order. We speak your language and know the market intimately, supporting you in defining and communicating the positive and progressive impact you make to the maritime world and broader society.

So, let’s talk marine. 

Maritime PR, brand and marketing services

MEPC 81: The moment things changed?
Posted 28.03.2024
BLUE has expanded its marine portfolio after winning new client, maritime insurance broker FDR
Posted 31.01.2024
Maritime Cyprus 2023 shipping in action: an agenda for change
Posted 23.10.2023
Brand repositioning plus integrated multi-channel communications programme supports Houlder’s gear change
Shipping is innovative; on its 50th anniversary MARPOL can make it more so
Posted 11.10.2023
NAPA is a leading software and data services provider
Rhetoric Versus Reality: Can We Handle the Truth? - LISW 2023
Posted 18.09.2023
PML Applications
Applied science for the blue economy
BLUE LISW Event Shipping and Decarbonisation: An Inconvenient Truth?
Posted 29.08.2023
Proman Stena Bulk
MEPC 80: A goal down, but all still to play for
Posted 12.07.2023

Integrated brand, communications and digital marketing expertise to tell your story with impact

BLUE has been a key participant in the marine sector for over 15 years, playing our part in the progress that has been made on shipping’s journey. 

From decarbonisation to digitalisation and other areas of industry transformation, our breadth of experience means that we understand the issues, the stakeholders, the challenges, and the opportunities you face. 

We work with over 80 clients across the maritime industry, from shipowners, managers and operators to government agencies, professional services, brokers, clean technology and digital pioneers and established global manufacturers, yards and suppliers.  

Ranking in the top 10 of UK B2B agencies, we have a 45+ strong team of industry specialists to help you tell your story with impact. 

Integrated PR & communications, brand strategy, creative, digital marketing and insight services give you seamless support from a dedicated team of experts.  Building brands that truly inspire, make meaningful connections, influence action and develop market leading reputations. 

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"When I’m asked for my view on what underpins performance, top of my list is always best in class PR & communications. I’ve moved roles several times, each time I’ve gone back to BLUE Communications; they listen, they create, they advise, they deliver, and then they listen again."
Conor Mowlds, Chief Commercial Officer
“BLUE have been thoroughly professional and supportive throughout the project, often working flexibly as the new growth strategy took shape. The perception audit was invaluable, underpinning the new narrative, while the website design and development work has given us a vastly enhanced platform which is now actively engaging with new and existing audiences. BLUE are always highly responsive, well-organised and eager to make suggestions – a pleasure to work with.”
Dan Jones and Thecla Keizer, Marketing & Communications team
"With its vast network and deep industry knowledge, BLUE is by far the leading communications consultancy specialising in the maritime industry. They have been hugely instrumental in helping to introduce and accelerate our sustainable marine fuel proposition. And not only that, they’re just really fun to work with too!"
Dirk Kronemeijer, Chief Executive Officer
"We have benefited hugely from BLUE's media and other stakeholder networks and maritime market knowledge in terms of developing our PR and communications. BLUE has become an invaluable partner in terms of business development, uncovering new potential sales channels through its networks. We consider BLUE an vital extension of the work we do."
Esa Henttinen, Executive Vice President
"BLUE has been with us since we launched our company. They have guided, supported and helped us to be the market leader we are today, driving action and leading the green transition of global trade."
Lora Jakobsen, Chief Purpose Activist
"BLUE moved us from an initial position of ‘healthy scepticism’ to becoming ‘convinced advocates’ of the process, approach and the people we worked with. We haven’t just straightened out the look and feel of the brand but have also addressed and resolved deep-seated challenges of marketing strategy and clarity of thinking".
Simon Hill, Chief Financial Officer
"You expect professionalism, timely responsiveness, good knowledge of the sector and understanding of your needs, plus somebody that listens is proactive. Adding to this the sense of trust, personal care, true interest and enthusiasm, you have a unique package that the BLUE team undoubtedly provides with great success."
Vassilios Demetriades, Cyprus Shipping Deputy Minister
"Besides being highly reliable and responsive, BLUE has added tremendous value to our strategic communications and PR activity while ensuring alignment with our business values and objectives. BLUE’s deep industry knowledge of the maritime industry, coupled with its vast network of contacts, has ensured great results delivered in a timely and efficient manner."
Tuomas Riski, Chief Executive Officer
"BLUE’s knowledge of, and networks within, the marine and energy industries have proven extremely useful, enabling them to act as strategic advisors. They are very well organised and their ability to work as a true extension of our team has been highly appreciated."
Stephen Cadden, Chief Operating Officer

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