Marine

In a sector that has been traditionally slow to evolve, apathy is simply no longer an option.

The marine market is facing seismic change; continued, tight freight rates, an increasing regulatory burden, the ongoing demand for sustainability, growing competition, and advances in technology, connectivity and digitalisation that are driving radical transformation.

How companies manage this change is critical

Organisations need to understand how they fit into, and are relevant to this new world order, and define the positive and progressive impact that they can have on the market. How you position your brand, build reputation, and communicate with the people most important to you is central to seizing the opportunities of a market in transition.

BLUE works with companies in the marine sector spanning:

  • Shipowning and operating
  • Ship management
  • Satcomms
  • Clean technology
  • Digital and software solutions
  • Ballast water treatment
  • NGOs and charities
  • Businesses across the bunkering value chain

At a time of unique challenges, we have the knowledge and the skills to help marine businesses drive transformation.

WHAT OUR CLIENTS SAY

We have been working with BLUE since 2016 to strengthen our PR and marketing strategy, which since then has significantly improved. They are professionals in defining the right messages for our target audiences and helping us to communicate them across multiple channels. Thanks to BLUE, we have increased our social and digital media presence, as well as Daikin’s share of voice in relevant media outlets. Despite the physical distance between our two organisations, we are able to work cohesively as a team and they have always given us great results.

KATSUHIRO TETSUYA

Director - Daikin Reefer

BLUE has played an integral role in our company’s rapid expansion. Besides being highly reliable and responsive, BLUE has added tremendous value to our strategic communications and PR activity while ensuring alignment with our business values and objectives. BLUE’s deep industry knowledge of the maritime industry, coupled with its vast network of contacts, has ensured great results delivered in a timely and efficient manner.

TUOMAS RISKI

CEO - Norsepower

I’ve worked closely with BLUE for the last ten years and continue to be impressed by the timely, creative, and high quality work they produce. BLUE has taken time to fully understand the markets in which we operate, our approach, and what we’re trying to achieve. Their help has proved invaluable for the growth and development of 20|20 Marine Energy in a hugely competitive industry.

ADRIAN TOLSON

Senior Partner - 20|20 Marine Energy

United Arab Shipping Company selected BLUE Communications to support on two important communications projects. The BLUE team was able to provide excellent support during a critical phase of UASC’s growth and expansion, which included to name a few: the preparation and announcement of the “Ocean 3” alliance and “Hamburg Sud” cooperation agreement, the delivery of the first ultra-large LNG ready vessel “Sajir”, reefer services expansion and the preparation for the delivery of the world’s greenest ultra-large vessel “Barzan”. BLUE Communication’s team members were an extension of my in-house team, and they were, at all times, insightful and reliable.

MAHMOUD FANSA

Head of Corporate Communications - UASC

We have benefited hugely from BLUE's media and other stakeholder networks and maritime market knowledge in terms of developing our PR and communications as a global, growing business. In addition, BLUE has become an invaluable partner in terms of business development, uncovering new potential sales channels through its networks. We consider BLUE an vital extension of the work we do.

ESA HENTTINEN

Executive Vice President - NAPA

BLUE's in-depth knowledge of the maritime industry as well as their media network makes them stand out from other PR consultancies. They have consistently demonstrated that they can work well with a global team based in different time zones , and understand and profile the different focus and service offerings of each region or sector of a complex global organisation. The team appreciates the complexity of communications in today's world, often providing counsel to our ideas and initiatives beyond mere PR and media relations.

ESTHER OON-BYBJERG

Group Director, Corporate Communications - GAC Group

BLUE provided important strategic communications and PR support at a vital time, as we rebranded to AAL to reflect the global scope of our operations and our ambitions for the business. BLUE not only helped us to tell our story to all parts of the global shipping industry, they did so in a way that authentically reflected who we are as an organisation, our values and our capabilities. The scope and quality of media coverage has been excellent, and BLUE has provided real support in protecting, enhancing and strengthening AAL’s brand and reputation. They have proved to be an important conduit between AAL and the global shipping media, and a valued source of strategic advice, which has helped our success.

YIANNIS PITTALIS

Senior Marketing Consultant - AAL

CASE STUDIES

Case Study

GAC Group

Supporting world-leading shipping, logistics and marine services media relations.

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Case Study

Wärtsilä

Supporting in-house PR – strategic communications for Wärtsilä

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Case Study

Maersk Line

Making Waves with Maersk Line — how BLUE coordinated Maersk’s Triple E Press Launch.

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