The marine market is facing seismic change; continued, tight freight rates, an increasing regulatory burden, the ongoing demand for sustainability, growing competition, and advances in technology, connectivity and digitalisation that are driving radical transformation.
How companies manage this change is critical
Organisations need to understand how they fit into, and are relevant to this new world order, and define the positive and progressive impact that they can have on the market. How you position your brand, build reputation, and communicate with the people most important to you is central to seizing the opportunities of a market in transition.
BLUE works with companies in the marine sector spanning:
- Shipowning and operating
- Ship management
- Clean technology
- Digital and software solutions
- Ballast water treatment
- NGOs and charities
- Marine energy
- Professional services
At a time of unique challenges, we have the knowledge and the skills to help marine businesses drive transformation.
WHAT OUR CLIENTS SAY
When establishing a cooperation with a PR and communications company with the aim of building a strong reputation, increasing visibility, and improving engagement with the global shipping community, you expect professionalism, timely responsiveness, good knowledge of the sector and understanding of your needs, plus somebody that is a good listener and has a proactive behaviour. Adding to this package the sense of trust, personal care, true interest and enthusiasm, you have a unique package that the BLUE team undoubtedly provides with great success.
Cyprus Shipping Deputy Minister
Over the last ten years I’ve had the privilege of leading several organisations operating in the international maritime space. With that privilege came the responsibility for successful performance. When I’m asked for my view on what underpins performance, I can point to many factors, but top of my list is always best in class PR & communications. I’ve moved roles several times, each time I’ve gone back to Blue Communications; they listen, they create, they advise, they deliver, and then they listen again.
Chief Commerical Officer - Port of Cork Company
We have been working with BLUE since 2016 to strengthen our PR and marketing strategy, which since then has significantly improved. They are professionals in defining the right messages for our target audiences and helping us to communicate them across multiple channels. Thanks to BLUE, we have increased our social and digital media presence, as well as Daikin’s share of voice in relevant media outlets. Despite the physical distance between our two organisations, we are able to work cohesively as a team and they have always given us great results.
Director - Daikin Reefer
BLUE has played an integral role in our company’s rapid expansion. Besides being highly reliable and responsive, BLUE has added tremendous value to our strategic communications and PR activity while ensuring alignment with our business values and objectives. BLUE’s deep industry knowledge of the maritime industry, coupled with its vast network of contacts, has ensured great results delivered in a timely and efficient manner.
CEO - Norsepower
I’ve worked closely with BLUE for the last ten years and continue to be impressed by the timely, creative, and high quality work they produce. BLUE has taken time to fully understand the markets in which we operate, our approach, and what we’re trying to achieve. Their help has proved invaluable for the growth and development of 20|20 Marine Energy in a hugely competitive industry.
Senior Partner - 20|20 Marine Energy
United Arab Shipping Company selected BLUE Communications to support on two important communications projects. The BLUE team was able to provide excellent support during a critical phase of UASC’s growth and expansion, which included to name a few: the preparation and announcement of the “Ocean 3” alliance and “Hamburg Sud” cooperation agreement, the delivery of the first ultra-large LNG ready vessel “Sajir”, reefer services expansion and the preparation for the delivery of the world’s greenest ultra-large vessel “Barzan”. BLUE Communication’s team members were an extension of my in-house team, and they were, at all times, insightful and reliable.
Head of Corporate Communications - UASC
We have benefited hugely from BLUE's media and other stakeholder networks and maritime market knowledge in terms of developing our PR and communications as a global, growing business. In addition, BLUE has become an invaluable partner in terms of business development, uncovering new potential sales channels through its networks. We consider BLUE an vital extension of the work we do.
Executive Vice President - NAPA
BLUE's in-depth knowledge of the maritime industry as well as their media network makes them stand out from other PR consultancies. They have consistently demonstrated that they can work well with a global team based in different time zones , and understand and profile the different focus and service offerings of each region or sector of a complex global organisation. The team appreciates the complexity of communications in today's world, often providing counsel to our ideas and initiatives beyond mere PR and media relations.
Group Director, Corporate Communications - GAC Group
BLUE provided important strategic communications and PR support at a vital time, as we rebranded to AAL to reflect the global scope of our operations and our ambitions for the business. BLUE not only helped us to tell our story to all parts of the global shipping industry, they did so in a way that authentically reflected who we are as an organisation, our values and our capabilities. The scope and quality of media coverage has been excellent, and BLUE has provided real support in protecting, enhancing and strengthening AAL’s brand and reputation. They have proved to be an important conduit between AAL and the global shipping media, and a valued source of strategic advice, which has helped our success.
Senior Marketing Consultant - AAL
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