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Proman Stena Bulk

Proman Stena Bulk

BLUE was appointed by Proman Stena Bulk – a joint venture between methanol producer Proman and tanker shipping company Stena Bulk – at the beginning of 2022. BLUE has carved out a new, retained remit for the joint venture that is aimed at communicating their corporate successes and building the profile of methanol as a marine fuel via thought leadership and constant market engagement.

The Challenge

BLUE was tasked with communicating the benefits of, and market confidence in, methanol as a new, alternative, low carbon fuel. Proman Stena Bulk’s vision is to advance the profile of methanol as a marine fuel (MMF) by proving that it is operationally viable in the near term.

Our objectives include communicating milestones related to the joint venture, as well as using thought leadership to talk about methanol’s role as a key piece in the decarbonisation pathway.

Our Impact

Today, Proman Stena Bulk is increasingly seen as a market leader on not only methanol as a marine fuel, but also its practical implementation and scaling journey. This strong start has set us up to now move into the next phase where we will position methanol as a staged journey to decarbonisation, and how the industry can ‘move through the gears’ of grey, blue and green methanol, supported by a burgeoning alternative fuels supply chain.

Our Approach

Our activity with Proman Stena Bulk is highly focused on detailed media engagement and relationship building, to build the credibility of the joint venture and to raise awareness of their activities. Our corporate news pipeline has been populated by regular updates on the status of initiatives (including green funds & working groups) the joint venture is taking to ensure methanol can be scaled. We have also placed a high focus on industry events and awards to create the platforms for high level communications.

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