We’re a social bunch

Let's talk Business

#CommsChat – Flying the Flag for Specialism in PR

Posted 09.07.2018
Back to news

The BLUE team was excited to participate in #CommsChat, a live weekly Twitter discussion with PR industry leaders and experts across the communications sectors.

During an allocated hour, BLUE’s MD Alisdair Pettigrew discussed specialism in PR via Twitter and explored how having an in-depth and knowledgeable focus on a vertical can give consultancies the edge.

It was fascinating to engage with others on issues that affect all sectors and demonstrate how specialist agencies like ours are showing impressive growth across the board. Our inclusion again in this year’s PR Week top 150, moving up nine places to 132, plus our recent success in the CIPR Excellence awards is testament to this. We are not only acting as consultants to our clients but also becoming a respected voice in our right within the marine and energy sectors.

https://twitter.com/alai_pettigrew/status/998642718095151104

Alisdair was also keen to point out that as a consultancy which is so dedicated to and embedded within marine and energy, it’s important not to be detached or siloed from PR and communications trends. To ensure we’re constantly aligned with PR best practice we focus heavily on pushing ourselves to match the best in strategic PR and communications, and our PRCA membership is one illustration of this philosophy. We’re committed to driving PR professionalism in marine and energy, which are relatively embryonic PR markets compared to the healthcare, finance, and tech veterans.

https://twitter.com/alai_pettigrew/status/998643525683163137

It was rewarding to see our colleagues and, in some cases, old friends, across the industry, specialist and non-specialist, engaging in an in-depth and interesting conversation around how specialism makes a PR agency stand out. It was great to hear how other specialists are finding success in the same way as BLUE – marrying specialist knowledge with genuine communications consultancy to build reputations from the brand up.

Check out the full conversation here, and if you’re keen to carry the conversation on, feel free to tweet your opinions or questions to us @BLUECOMMS.

Author

Alisdair Pettigrew

More news

Sustainability and security; the key drivers to the offshore energy market’s reputation
Posted 29.11.2024
BLUE Communications expands offering with Saltwater Stone acquisition
Posted 17.10.2024
MEPC 82: In the long run, we’re all dead
Posted 10.10.2024

Let’s talk

Get in touch

Cookie consent

Please choose which cookies you want to consent to.