We’re a social bunch
The maritime industry has built robust communication networks that serve its core community exceptionally well. Trade publications deliver deep sector insights, targeted press releases reach decision-makers, and industry events foster the relationships that drive business forward. These foundations remain valuable, but the industry's sphere of influence has expanded far beyond its traditional boundaries.
The truth is that today’s communication landscape is being shaped by digital platforms, AI-driven algorithms, and rising stakeholder expectations. People aren’t just consuming information differently; they’re responding faster, forming opinions more quickly, and demanding greater clarity, consistency, and accountability.
Traditional methods still matter, but they must now work alongside newer approaches to reach a broader spectrum of stakeholders shaping shipping’s future. The audiences influencing investment, regulation, and public perception are more global, more connected, and, in some cases, come from well outside the sector’s familiar circles.
Shipping operates on a global stage. As organisations scale and stakeholder ecosystems become more complex, communication strategies must evolve in step. Today, aligning your SEO strategies with AI-driven discoverability helps your expertise surface when stakeholders seek trusted insights. Using LinkedIn can further amplify your impact by placing you at the forefront of industry conversations, showcasing your thought leadership, and enabling targeted campaigns that reach key decision-makers. In a world where attention is fragmented and trust is fragile – earned slowly but lost in an instant – digital communication is not optional, but rather an increasingly essential means of demonstrating leadership and value.
The industry has the expertise, relevance, and impact in abundance. But to connect with today’s stakeholders, organisations need the strategic intent and confidence to communicate that value in a way that cuts through the noise and properly takes advantage of the digital communications transformation.
This is why, during London International Shipping Week, we’re hosting our BLUE event – Video Killed the Radio Star: Maritime PR, Brand, and Marketing in a Digital Era. The event will feature an expert panel from maritime media, and in-house and agency PR, marketing, brand and creative. We’ll explore how a rapidly evolving digital age is impacting brand visibility, stakeholder engagement, crisis management, and the future of storytelling - and what this means for companies across the global shipping sector.
With a networking reception post-panel, this event will serve as the perfect setting to connect, reconnect, and share insights.
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