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🎥 Scroll down to watch Episode 4 of the panel discussion.
Episode 4: Q&A
Recorded live at BLUE’s London International Shipping Week 2025, this panel features leading voices from client, media, and communications consultancy backgrounds to explore the macro-forces reshaping how maritime brands navigate the evolving digital landscape to build credibility, influence, and trust.
Episode 4 wraps up the series with a lively Q&A on the big changes, big risks, and even bigger opportunities shaping communications strategy in the maritime sector. The discussion explores AI, considering not only its risks, such as hallucinations or bias being presented as fact, but also its growing role in shaping marketing strategy. From hinting at evolving and emerging job roles to exploring new content opportunities and the ongoing challenge of ensuring we aren’t simply adding to the noise, these questions scratch the surface of what, over time, we will come to understand about maritime PR, brand, and marketing in a digital era.
If you would like to watch all of the episodes in this series, you can find them here:
Episode 1 | Episode 2 | Episode 3
Panellists
Jon Spencer, Head of Marketing Solutions & Partnerships, DN Media Global; publisher, TradeWinds | Marit Karstensen, Independent Marketing and Communications Strategist | Mark Stokes, Director, Brand and Creative Lead | Rhys Thomas, Associate Director, Insight Lead | Katie Dean, Associate Director, Digital Marketing Lead
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