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🎥 Scroll down to watch Episode 2 of the panel discussion.
Episode 2: Digital transformation & marketing tactics
Recorded live at BLUE’s London International Shipping Week 2025, this panel features leading voices from client, media, and communications consultancy backgrounds to explore the macro-forces reshaping how maritime brands navigate the evolving digital landscape to build credibility, influence, and trust.
Building on Episode 1, which set the scene for the digital-era landscape in the maritime sector, Session 2 examines how always-on digital engagement and AI-driven search are reshaping what it means for maritime brands to be visible. We explore the move from seeing digital as transactional to using it to build and sustain lasting reputation, and why authentic, consistent communication and trusted voices are now essential to earning both audience trust and algorithmic recognition.
Panellists
Jon Spencer, Head of Marketing Solutions & Partnerships, DN Media Global; publisher, TradeWinds | Marit Karstensen, Independent Marketing and Communications Strategist | Mark Stokes, Director, Brand and Creative Lead | Rhys Thomas, Associate Director, Insight Lead | Katie Dean, Associate Director, Digital Marketing Lead
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