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Video Killed the Radio Star: Maritime PR, Brand, and Marketing in a Digital Era Episode 1

Posted 19.09.2025
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🎥 Scroll down to watch Episode 1 of the panel discussion.

Session 1:  Challenges and opportunities in a rapidly evolving communications landscape

Recorded live at BLUE’s London International Shipping Week 2025 event, this panel brings together leading voices from the client, media and communications consultancy perspectives to examine the macro-forces reshaping how brands in maritime embrace the new media landscape to build credibility, influence, and trust. 

From accelerating digital adoption and evolving content consumption to geopolitical uncertainty and heightened ESG scrutiny, maritime communications professionals face unprecedented pressure - and opportunities. 

This is the first of a multi-part series, unpacking how maritime players are rethinking brand, reputation, and stakeholder engagement in response to a rapidly changing landscape. In this opening session, we take a step back to examine the global forces driving transformation – and what this means for the future of maritime influence. 

Panellists 

Jon Spencer, Head of Marketing Solutions & Partnerships, DN Media Global; publisher, TradeWinds | Marit Karstensen, Independent Marketing and Communications Strategist | Mark Stokes, Director, Brand and Creative Lead | Rhys Thomas, Associate Director, Insight Lead | Katie Dean, Associate Director, Digital Marketing Lead

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