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BLUE appointed to drive integrated PR and digital marketing campaign for offshore wind cable health innovator, Indeximate.
Following a competitive tender process, BLUE has won the brief to provide a PR, communications, and digital marketing campaign to Indeximate, a climate-tech innovator tackling premature cable failure challenges within the offshore wind sector.
Indeximate delivers cutting-edge cable health intelligence by transforming complex fibre optic sensor data into clear, actionable insights. Leveraging advanced analytics, their technology identifies early fatigue indicators, enabling precise asset life assessments and proactive maintenance strategies that help operators mitigate failure risks and reduce maintenance costs.
BLUE will implement an integrated communications programme designed to support Indeximate as it strengthens its brand and reputation with stakeholders across the offshore wind sector, as well as within the broader investment, technology, and environmental spheres.
Dr Chris Minto, Co-founder, Indeximate, commented: “BLUE has helped Indeximate focus its message for the offshore wind industry and showcase our innovative technology and technical expertise. Our new approach to cable health monitoring can change the equation of power cable failure in offshore wind. We are pleased to engage BLUE’s sector knowledge and to share our story with the sector.”
Alisdair Pettigrew, Managing Director, BLUE, commented: “Working with Indeximate reaffirms our commitment to working with organisations – both established and emerging – that share a vision for long-term impact and innovation. Our view is that the new normal in B2B industries like renewable energy necessitates engagement, networking and communications; being open and transparent, not opaque. We look forward to amplifying Indeximate’s story as they continue to advance their vital work within the renewable energy sector.”
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