renewable energy will power the industries of the future.

Credible and differentiated thought leadership communications provides a platform for debate and discussion that moves the dial

The decarbonisation of the global economy will see a transition in the way the world produces and consumes energy, with no market or territory escaping this evolution. After more than two decades of pioneering development, renewable energy – driven in particular by offshore wind and electro-fuels – is maturing and diversifying to a point where it touches every part of our daily lives.

Companies operating in the renewable energy industry face complex challenges – to continually deliver innovation and to operate in a sustainable way, while still competing with a legacy fossil energy market that remains for many hard to ween off. The challenge therefore extends beyond the norms of commerce; as well as providing innovative, cost-effective energy solutions, the renewable energy market is also fighting a battle for hearts and minds.

HIGHER SPEEDS, FASTER GROWTH,
TRUE SUSTAINABILITY

In order to meet the climate goals set by COP21 in Paris, the renewable energy industry urgently needs to increase the speed at which the energy transition is delivered.  The sector will be the catalyst for decarbonisation across a wide range of industries – either by generating grid electricity or by delivering energy to hard-to-decarbonise industries such as aviation and shipping through electro fuels.

The responsibility for a faster transition lies not only with the renewable energy sector, governments, regulators, industry organisations (all of which are vital), but also with sector-specific financiers, insurers, offtakers, and – ultimately – consumers changing behaviour in the decisions they make, offering incentives and sending signals to the market. In other words, industry, and the key stakeholders within it, needs to lead the transition, pushing beyond regulation and creating the plaform for higher speeds and faster growth.

With these challenges, credible and differentiated thought leadership communications provides a platform for debate and discussion that are needed to show energy users the necessity for rapid change, that in turn underpins the value and context for both their products and services.

At BLUE, this is what we do.

To see how we can support your company in developing that platform, please contact us: info@blue-comms.com.