renewable energy will power the industries of the future.
Credible and differentiated thought leadership communications provides a platform for debate and discussion that moves the dial
The decarbonisation of the global economy will see a transition in the way the world produces and consumes energy, with no market or territory escaping this evolution. After more than two decades of pioneering development, renewable energy – driven in particular by offshore wind and electro-fuels – is maturing and diversifying to a point where it touches every part of our daily lives.
Companies operating in the renewable energy industry face complex challenges – to continually deliver innovation and to operate in a sustainable way, while still competing with a legacy fossil energy market that remains for many hard to ween off. The challenge therefore extends beyond the norms of commerce; as well as providing innovative, cost-effective energy solutions, the renewable energy market is also fighting a battle for hearts and minds.
HIGHER SPEEDS, FASTER GROWTH,
In order to meet the climate goals set by COP21 in Paris, the renewable energy industry urgently needs to increase the speed at which the energy transition is delivered. The sector will be the catalyst for decarbonisation across a wide range of industries – either by generating grid electricity or by delivering energy to hard-to-decarbonise industries such as aviation and shipping through electro fuels.
The responsibility for a faster transition lies not only with the renewable energy sector, governments, regulators, industry organisations (all of which are vital), but also with sector-specific financiers, insurers, offtakers, and – ultimately – consumers changing behaviour in the decisions they make, offering incentives and sending signals to the market. In other words, industry, and the key stakeholders within it, needs to lead the transition, pushing beyond regulation and creating the plaform for higher speeds and faster growth.
With these challenges, credible and differentiated thought leadership communications provides a platform for debate and discussion that are needed to show energy users the necessity for rapid change, that in turn underpins the value and context for both their products and services.
At BLUE, this is what we do.
View our renewable energy PR and marketing services
To see how we can support your company in developing that platform, please contact us: firstname.lastname@example.org.
BLUE works with companies in the energy sector spanning:
- Power generation
- Clean technology
- Energy extraction
- Monitoring and measuring equipment providers
- Biofuels and batteries
At a transformational time for the energy sector, we are passionate about supporting companies in managing the transition to a low carbon environment.
WHAT OUR CLIENTS SAY
Over the time we have worked with BLUE, the scope of work they handle for the SEA\LNG coalition has steadily increased. As well as assisting with content creation, BLUE provides communications support across a wide variety of channels, from traditional, social, and digital media, to events, newsletters, and direct member liaison. BLUE’s knowledge of, and networks within, the marine and energy industries have proven extremely useful, enabling them to act as strategic advisors. They are very well organised and their ability to work as a true extension of our team has been highly appreciated.
Chief Operating Officer - SEA\LNG
With its vast network and deep industry knowledge, BLUE is by far the leading communications consultancy specialising in the maritime industry. They have been hugely instrumental in helping to introduce and accelerate our sustainable marine fuel proposition. And not only that, they’re just really fun to work with too!
CEO - GoodFuels
Following years of successful work with Kittiwake Developments, BLUE has continued to provide PR and strategic communications support to Parker’s European Hydraulic Filter Division since Parker Hannifin acquired Kittiwake in 2012. BLUE’s knowledge of both the marine and oil and gas industries, coupled with the team’s professionalism, has directly supported Parker’s market penetration in these spaces. I would highly recommend working with BLUE.
Business Development & Marketing Manager, Parker Hydraulic Filter Division Europe
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Proman Stena Bulk
Helping a joint venture between one of world’s largest methanol producers and a major shipowner to build the profile of methanol as a marine fuelRead More
Sustainable advanced biofuels for marine, aviation and roadRead More