Returning from Marintec, BLUE Account Manager Rhys Thomas explains why Shanghai is the perfect place to explore the challenges facing shipping in 2017.
With our specialist communications expertise paired with in-depth marine and energy industry knowledge and contact networks, BLUE is the leading global PR and communications consultancy for the marine and energy markets. We are truly passionate about our niche sectors – spanning the entire shipping and marine value chain, as well as all aspects of the global offshore and land-based energy sectors.
BLUE works with many leading organisations including global companies, NGOs, industry bodies, governments and regulators that span the marine and energy industries. Our in-depth knowledge means that we are able to fully understand our clients’ businesses and the challenges that they and their customers face. This enables us to create strategic PR and communications programmes that build reputation and enterprise value by targeting key influencers and stakeholders across marine and energy. It also enables us to maximise commercial opportunities for our clients, which could otherwise be overlooked.
If you would like to find out more about how strategic support from our specialist marine and energy PR and communications consultants can help your organisation please get in touch.
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There has been significant change in the perceived importance of brand within the shipping and related industries over the past ten years, and the requirement to communicate with an organisation’s key stakeholders. This decade has spanned a period of unprecedented economic turbulence, downward regulatory pressure, low freight rates, and little liquidity – and yet, we have seen many companies within the industry invest more extensively in marketing and communications.
This fourth quarter of the year sees many shipping and energy professionals developing strategies and planning budgets for 2018. For those responsible for a roster of projects and suppliers, the final three months of the year are a natural time to reflect, summarise results for the year so far, and reaffirm priorities.