The shipping industry has begun to better understand the importance of communications. However, only a few companies fully understand the true power of brand and the commercial opportunities that can be created when it is properly leveraged, according to Nick Blythe, Executive Director at BLUE.
Nick’s comments come ahead of a BLUE-hosted panel debate to be held as part of London International Shipping Week (LISW), entitled: “Are Organisations in the Marine Industry Exploiting the Power of Brand”.
BLUE is pleased to announce that it has begun work with StratumFive, a company providing total voyage insight and optimisation to the marine industry. Founded in 2009, StratumFive is one of the fastest growing voyage intelligence companies in the shipping industry, servicing over 8,000 vessels within the global fleet.