Decarbonisation and Digitalisation in Copenhagen – a Call for Cooperation

If we tell ourselves shipping is a conservative industry, it becomes a self-fulfilling prophecy, argued Diane Gilpin, Founder CEO at Smart Green Shipping Alliance, sharing her views during the opening stages of this year’s Green Ship Technology (GST) in Copenhagen. Although decarbonisation and digitalisation represent significant challenges, these are by no means unique to shipping – and are common to many other industries. Gilpin stressed that collaboration would be fundamental in addressing the challenges posed by these trends.
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BLUE grows client base, supporting pioneers in digital solutions, emissions treatment and marine defence

The first few months of 2018 have seen BLUE’s client base continue to grow. The increasingly diverse range of clients joining our roster illustrates the need for the marine and energy industries to communicate on the most pressing issues facing them today – with our new clients particularly reflecting the march of digitalisation and the need to comply with environmental regulation
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Greenwashing: What Others Can Learn from the Shipping Industry

“Greenwashing”: the act in which a business or individual inaccurately casts its products, services or operations as environmentally friendly to influence a favourable perception amongst its stakeholders. Greenwashing can occur in any industry, and the marine and energy markets have the unenviable tag of being among the most prolific, resulting in heightened mistrust of clean technology companies and the results they claim to produce.
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Why Mixing Up PR and Advertising is Barking Up the Wrong Tree

Reviewing marketing spend often leads to a simple debate: how will we allocate budget? This can lead to discussion around PR and advertising, what will provide most ‘bang for buck’, and best support brand building? It’s all too easy as a marketing practitioner fighting your corner to overlook the obvious; that each element of the marketing mix does a different job, and it all comes down to the business objectives. This is why getting back to basics and talking about the psychological principles of marketing, PR and communications is essential to understanding the different roles they play. (more…)
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Chicken Shortages and Cyber Attacks

Communication isn’t just for when things are going well. It’s when things go badly that most businesses find the spotlight most intense, and are under the most scrutiny. You’re remembered far more for how you react to a crisis than when you're at your best. Crises show more than ever the value of communication and reputation – just look at the $35bn wiped from Facebook’s share price by the recent Cambridge Analytica scandal. Crisis communications shows that a healthy reputation and brand is not just a nice thing to have – it’s a vital line of defence for your business as a whole. So, when the going gets tough – how should businesses respond?
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