No matter how small or large, our commitment, accountability, and approach to brand and reputation building is always the same. Our clients trust us implicitly to continually deliver powerful PR and communications programmes that make a positive and tangible commercial difference to their business.
For over ten years BLUE has served the marine and energy markets.
Over that time BLUE has worked for:
Brand and reputation auditing
Brand identity, vision and values development
Corporate visual identity design (visual branding and logo)
Strategic communication planning
Digital and social media strategy
Creative campaign planning
Key messaging development
Thought leadership positioning
Media relations (incl. press releases, interviews, editorial etc.)
24-hour press office
Copywriting for all channels and platforms
Event, roundtable and webinar management
Brand-aligned design across visual media
Social media management
Direct stakeholder advocacy and network engagement
Website copywriting and design
Crisis risk assessment and management
Market and stakeholder research
Regulation and policy monitoring
Programme measurement and evaluation
Coverage and media monitoring
WHAT OUR CLIENTS SAY
In the global P&I market, reputation matters. We began working with BLUE in 2017, with the goal of strengthening our standing on the global stage and professionalising our PR & communications activities. BLUE has been a genuine partner throughout; one with an in-depth understanding of the marine insurance market, a keen eye for the issues that are setting the agenda and an instinctive grasp of North’s values, messages and capabilities. In a competitive and fast-moving market, BLUE has helped us to stand out from the crowd, cementing our reputation as a world-leading marine insurance provider and a trusted partner to our Members.
Senior Executive (Communications), North of England P&I Club
As a technology startup in the maritime and energy sectors, we rely on BLUE to help lend credibility, create awareness for our brand and, importantly, to help communicate to the industry our ambitions and vision. One of the main attractions to BLUE is their focussed approach on decarbonisation and sustainability, as we also share these core values. We continue to work with BLUE because of a vast amount of industry knowledge, experience, PR contacts and robust network of potential collaborators that we are also able to leverage. As we are building a new technology in a complex environment together with many stakeholders, we depend on clear and intelligent communications to engage the industry in our journey. BLUE manages it all with ease!
CEO - BLOC
We have been working with BLUE for the last 18 months and we are impressed by their professionalism, responsiveness, and fresh and sound ideas. BLUE came in at a time of many changes for our organisation, when trying to launch a new brand image and build international media relations. They helped us to significantly redefine our PR and communications strategy, and further develop our collaboration with international media. The cooperation with BLUE towards achieving our goals and implementing our strategy is excellent. Ship registration is an extremely competitive and aggressive market, and PR and communications need a professional touch. We are glad the team at BLUE is by our side.
Acting Director, Department of Merchant Shipping - Republic of Cyprus
BLUE has ably supported Verifavia Shipping in launching and developing our EU MRV verification services for the global shipping sector. BLUE has provided us with continuous support and consultancy across brand development, message creation, media relations, social media, event support, speaker opportunities and marketing materials. We particularly appreciate BLUE's responsiveness and overall reliability, as well as their extensive contact network that spans the industry. We would highly recommend BLUE to any organisation that needs to build its brand and reputation in the shipping sector.
CEO - Verifavia Shipping
BLUE has played a pivotal role in supporting Ardmore Shipping from our early beginnings to becoming the public company that we are today, with a fleet of over 20 vessels. BLUE intrinsically understands who we are as an organisation, our goals, our values and the reputation that we wish to build. They are a trusted source of expertise and support on all aspects of our approach to strategic communications and public relations, and they have done an outstanding job of helping us to build our profile and deliver our messages to the tanker market. Put simply, BLUE are an essential part of our team.
Chief Operating Officer - Ardmore Shipping
It’s a tough market out there and we need to get our message to those who make decisions in the maritime sector. BLUE makes that happen, end of story.
Director - GAC Training & Service Solutions
BLUE’s ability to think strategically and create a multi-tiered communications platform has allowed us to successfully exploit opportunities not previously available to us. That’s a testament to their ability to understand our business needs, but also – and most crucially – our market and what drives it.
Worldwide Marine Marketing Director - International Paint