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Digital Marketing

Digital Marketing

Insight-led, strategic digital marketing solutions designed to reach key-stakeholders and spark reaction. We cover all key channels, from digital campaigns on social media to informed trade media advertising, capitalizing on our in-depth knowledge of the marine and renewable energy markets to deliver impactful and cost-effective campaigns that work.

Our full media creative, planning and buying service includes trade media advertising, paid-social and other paid-promotional activities, alongside digital marketing capabilities. With an unrivalled understanding of the global media landscape, buying power and great relationships, we design and deliver media buying campaigns that deliver outstanding value.

Whether you’re conducting a webinar series or a full-scale conference, BLUE plans and executes event strategies to get the right people in the room. Through PR, social media and digital advertising, BLUE targets key stakeholders with content andcreative to build awareness, inspire engagement, and encourage registrations through clear call-to-actions.

With BLUE's in-depth knowledge of your sector and our skilled digital marketing capability, we're able to identify search trends and ideal keywords that meet your key stakeholders' needs. Paired with our content creation capabilities, we deliver powerful SEO strategies that work.

Our Google Ads certified digital experts can help you reach your target audience through pay-per-click campaigns with maximum returns. We ensure your message reaches the right audience through keyword targeted search campaigns and topic targeted creative display campaigns.

Paid social campaigns are a cost-effective way of reaching key stakeholders with targeted messaging that generates results. Whether you want to increase social media followers, improve website traffic or spark lead generation, our digital marketing team knows your market, developing a plan for your budget to meet campaign goals with excellent ROI.

From lead generation and nurturing relationships with customers through newsletters, to building event awareness and registrations through direct marketing, our email marketing service includes identifying and building audiences, creative email design, content creation and distribution support.

We develop engaging, relevant, and sharable content that’s underpinned by thought leadership messaging. BLUE brings content to life through impactful visuals, such as video, infographics, and animation, adapted and amplified across various channels to reach your target market on their favoured channels to spark reaction.

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