BLUE Engage has been selected by LED lighting innovator Midstream Lighting to provide ongoing PR and communication services. Midstream Lighting provides specialist LED lighting solutions to the maritime sector, as well as aviation and other industries.
Our strategic communications programme will support Midstream Lighting’s mission in unlocking superior energy efficiency, improving safety and productivity, and contributing to the green transformation of ports and terminals alongside shipping’s wider environmental targets.
As the world’s first industrial LED manufacturer and lighting designer, Midstream Lighting has delivered its industrial lighting solutions to the maritime market for more than ten years, elevating and transforming port and terminal lighting with innovative, sustainable, and economically efficient LED solutions. Midstream Lighting’s award-winning lighting solutions minimise the environmental impact of port and terminal operations by reducing the carbon footprint, as well as eliminating up-light glow.
By suppling technologically compliant, easy retrofit packages, and turnkey solutions that are low glare, durable and fully compliant, Midstream Lighting is the leading supplier to many of the world’s busiest and biggest ports and terminals. It consistently solves complex lighting challenges, and makes its partners’ ports and terminals more productive through improved safety, full quality control, traceability, and certification.
The company envisions a world where it transforms industries and infrastructures with the most sustainable LED lighting solutions available in the markets and applications in maritime and other sectors it operates in.
BLUE will work directly with commercial director and co-founder Yuli Grig, and head of marketing Michael Short, handling all aspects of corporate and product communications to directly support the achievement of the company’s commercial objectives and overall ambition.
Commenting on the new appointment, BLUE’s managing director Alisdair Pettigrew said: “We’re extremely pleased to welcome such a pioneering organisation to the BLUE portfolio, and support its fascinating journey by developing its brand and reputation. Midstream Lighting recognises the importance of communicating its vision and values to global stakeholders, at a time where we’ve entered a new dawn of environmental change and aim to empower a sustainable transformation across our sector.
“We continue to perform strongly on the new business front, with multiple wins in Q4 alone, including Midstream Lighting. BLUE has continued to flourish during these unprecedented times, which reflects not only the demand and need for communications, but the growth and speciality of our offering spanning research, brand discovery, PR and digital marketing.”
This new partnership brings BLUE’s client base to around 50 organisations, from all corners of the world, working in the marine and energy markets.