Alisdair has over 15 years’ experience of working as a consultant in the markets where marine, energy and environment meet. He is co-founder of BLUE, a PR and communications consultancy that delivers strategic intelligence to reputation management in global industries that must alter perceptions of their economic and social value.
Alisdair has consulted in the shipping, marine, offshore and energy markets at the highest levels, shaping both business and communications strategies. His work has included advising on growth strategies, providing market intelligence, consulting on mergers and acquisitions, providing introductions to partners and customers, and developing market-changing concepts.
As well as taking a leadership role in shaping the direction and day-to-day management of BLUE, Alisdair is a senior advisor to Sir Richard Branson’s NGO The Carbon War Room shipping operation, which is a BLUE client. He is the founder of news and information website SustainableShipping.com, and maritime publishing and intelligence company Fathom. He is also a founder and equity partner in Mayfield Corporate Ventures, whose mission is to invest in solutions where the marine, energy and environment markets meet.