BLUE, in association with Informa / Lloyd’s List, will host a panel debate to unravel the differences between brand, reputation, PR and marketing, and explore their growing importance for the shipping industry.
Our panel will debate the power of brand in the shipping industry, why reputation matters more than ever, and the myths that need to be dispelled about what PR, communications and marketing can and can’t do for you.
The debate will be chaired by BLUE’s Alisdair Pettigrew:
“As the shipping becomes more consumer-facing, more accountable to public opinion and more aware of how it is perceived, more progressive organisations within the industry are responding by professionalising how they communicate. They understand the importance of building a positive reputation aligned with brand that truly resonates with their customers, employees, investors and other stakeholders in a sustainable, impactful manner.
“At BLUE we work hard to champion the power of brand and to build reputation that marries with an organisation’s values and purpose. Yet there remains a lack of understanding of what brand is in shipping and how PR can build brand and create enterprise value. This debate aims to shine a light on the progress still to be made, to offer guidance for organisations that are keen to invest in their brand, and challenge some of the misconceptions about the relationship between PR, communications and marketing.”
Shipping is changing fast and so is shipping’s relationship with the wider world. If the reputation of your organisation matters, come along and join the conversation
This event is free to attend.
Senior Director, Corporate Affairs
Deputy Managing Director,