Client: e1 Marine
Generating business leads and commercial growth for a new brand
Background
Hydrogen technology pioneer e1 Marine was founded by Ardmore Shipping, an independent owner and operator of mid-size product and chemical tanker vessels; Maritime Partners, a tailored leasing solution provider to the maritime industry and Element 1, the leading methanol-to-hydrogen technology company.
e1 Marine has a vision to drive positive change through the development and delivery of innovative technology supporting the use of hydrogen as a fuel for the international maritime markets and was looking to build its brand and reputation among key stakeholders, and develop the corporate communications as the company develops commercially, particularly as it expands into Europe.
Objectives
e1 Marine was at the start of its journey to become an important player in developing and delivering low-carbon energy to international maritime markets, and it has the experience and financial backing to accelerate its development and growth on a global scale in line with demand.
BLUE was tasked with positioning e1 Marine as a pioneering company – with credible backing from all three partners that takes it beyond perception as a ‘start-up’ to a company that is playing a leading role in supporting shipping’s energy transition. In addition, BLUE focussed on building a strong brand, enterprise value and reputation for e1 Marine with its key stakeholders and develop a share of voice in the future fuels and maritime energy transition debate.
Approach
BLUE focussed on e1 Marine’s launch, developing brand awareness for key target stakeholders and in the global maritime media – through both a thought leadership content and corporate communications led approach, super-charged by social media and SEO support.
BLUE secured “merit-based” speaking opportunities for e1 Marine to discuss key industry issues in the same forums as other major low carbon fuels developments which highlighted its growth and experience by positioning the company as a truly global innovator.
Results
A year following e1 Marine’s brand launch, BLUE managed and moderated an event in Amsterdam titled “Getting Hydrogen to Work” which included three panels of maritime experts who discussed how to improve the emissions profile of shortsea shipping and the potential for green shore power. The event welcomed over 60 industry leaders from around the world to discuss industry challenges and opportunities for hydrogen fuel which generated new business leads for e1 Marine.
Using its wide-ranging media network, BLUE pitched and secured regular interviews and on the thought leadership topic of bringing reliable, cost-effective, and low emission power to ports, BLUE has demonstrated to the market that the e1 Marine is a respected brand and expert in its growing field.
