BLUE Communications has won the PR account for the Sustainable Shipping Initiative (SSI). The SSI is a global coalition of shipping-related companies committed to creating a more sustainable and profitable future for the shipping industry, which delivers over 90% of global trade and emits one billion tonnes of CO2 every year.
The SSI, co-founded by UK-based NGOs, Forum for the Future and WWF, was launched in conjunction with companies such as Unilever, Maersk Line, and Rio Tinto. It is seeking to address issues related to the social and environmental challenges facing the shipping industry and demonstrating the tangible commercial benefits of sustainability.
Stephanie Draper, co-founder and chair SSI, said: “BLUE’s specialist industry knowledge, access to a wide-ranging network of stakeholders, and its understanding of the people that we are trying to influence is critical in helping us to develop and shape messages that will resonate with the shipping industry. This makes BLUE an ideal partner to help us position the SSI as a progressive voice on sustainability, and drive positive change in an industry that is so critical to global trade.”
Nick Blythe, executive director, BLUE added: “The SSI has developed an ambitious vision for tangible change in shipping where social and environmental considerations are paramount. This is critical, both for the need to do more to improve the industry’s impact on the environment and the global communities that it impacts, but also because it makes sound business sense. BLUE’s work over the years with clients such as Sir Richard Branson’s NGO the Carbon War Room, Maersk Line, Wärtsilä and other organisations involved in maritime sustainability means we have the right experience in creatively communicating key sustainability issues to audiences throughout the global shipping supply chain.”