Wärtsilä, the NASDAQ OMX-listed global leader in complete lifecycle power solutions for the marine and energy markets, has appointed BLUE as a retained consultancy for strategic communications – covering its global Ship Power, Services and Power Plants divisions.
BLUE has been tasked with bolstering and protecting Wärtsilä’s brand across the marine, offshore and energy markets. The programme will incorporate both stakeholder and media relations, directly supporting the extensive work already undertaken by Wärtsilä’s in-house communications team.
Tuula Franck, Senior Manager, Media and Stakeholder Relations, Wärtsilä explained: “We engaged with BLUE earlier this year to support our presence at SMM in Hamburg. The results delivered by this campaign combined with those achieved through BLUE’s longstanding relationship with Hamworthy Krystallon, acquired by Wärtsilä in January 2012, have demonstrated clearly to us the value of its approach to communications and stakeholder network.”
Alisdair Pettigrew, managing director, BLUE commented: “We’re delighted to be working with such a globally-renowned company that we have respected for a number of years as a brand leader. Wärtsilä is a great fit for BLUE; enabling us to leverage our expertise and knowledge in the marine, energy and environment industries to support the achievement of Wärtsilä’s business objectives for Ship Power, Services and Power Plants.”
