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New Client: Wärtsilä’s Exhaust Treatment

Posted 05.01.2021
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With a history of collaboration spanning two decades, Wärtsilä’s Exhaust Treatment business unit has recently appointed BLUE to provide its ongoing PR, communication and digital marketing services on a retained basis.

BLUE is delighted to have re-established a retained partnership with Wärtsilä Exhaust Treatment to help strengthen its brand and reputation as the leading global manufacturer of marine exhaust gas cleaning solutions, and to raise awareness of its pioneering lifecycle abatement solutions.

Based in Moss, Norway, Wärtsilä Exhaust Treatment is part of the wider Helsinki-headquartered Wärtsilä Group. The Finnish OEM boasts decades of experience in ship engine and parts design and engineering, as well as a market-leading reputation as a smart technology company. With access to industry-leading experience, a world-leading team of engineers, and some of the most cutting edge innovations in shipping, Wärtsilä’s Exhaust Treatment unit is the market leader in its field, and is dedicated to providing exhaust gas solutions for the long term, as true lifecycle emissions abatement options.

With the shipping industry facing down the most intense and rapidly changing environmental regulatory landscape in its history, the sector needs innovative solutions that provide an economically viable route to reduce emissions and improve sustainability.

Rather than act as a deadline, the implementation of the IMO’s Global Sulphur Cap at the beginning of 2020 instead marked the beginning of Wärtsilä Exhaust Treatment’s onward journey to continuously improve and adapt its technology to meet and exceed the environmental compliance demands of the future.

Drawing on our years of experience in the shipping clean tech market, BLUE is working with Wärtsilä Exhaust Treatment to create powerful corporate communications and thought leadership strategies based around the principle that Wärtsilä Exhaust Treatment aims to deliver truly sustainable and future-proofed technology solutions.

Commenting on the newly formed partnership, Alisdair Pettigrew, Managing Director at BLUE, said: “It’s a privilege to welcome back such a leading organisation in its field to the BLUE portfolio, and support its fascinating journey by further developing its brand and reputation.

“As the industry has entered a new period of environmental regulatory change, owners and operators need to make investment decisions that they believe are reliable and future-proofed. With its outstanding maritime heritage and legacy, owners and operators feel assured when investing in Wärtsilä’s highly reputable and effective technologies, and we look forward to supporting the continued success of the Exhaust Treatment unit in the years to come.”


Alisdair Pettigrew

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