BLUE, the leading business, brand and communications consultancy for the marine and energy markets, has been appointed by the world’s largest global tug operator Svitzer A/S to provide PR and communications support.
BLUE secured the agreement with Svitzer – based in Copenhagen and a subsidiary of the global logistics giant Maersk – after a formal tender process with a number of marine and generalist agencies, followed by a period of project-focused support.
Commenting on the agreement, which will see BLUE focus on Svitzer’s Europe operations in particular, Michala Paulli, Global Head of Communications, Svitzer, said:
“BLUE have shown us – throughout both the tender process we conducted in London with a number of agencies, and subsequently in the project work they have conducted – that they have both the right blend of strategic PR and communications experience and expertise, but also a good grasp of our industry.”
Alisdair Pettigrew, Managing Director, BLUE, added:
“We’re delighted to be working with such a prestigious company as Svitzer, and their great comms team. As a market leader, Svitzer understand the importance of PR and communications from the brand up – making the work we do together more rewarding and more impactful.”