We’re a social bunch

Let's talk Business

Video Killed the Radio Star: Maritime PR, Brand, and Marketing in a Digital Era Episode 3

Posted 02.10.2025
Back to news

🎥 Scroll down to watch Episode 3 of the panel discussion.

Episode 3: Digital transformation & marketing tactics 

Recorded live at BLUE’s London International Shipping Week 2025, this panel features leading voices from client, media, and communications consultancy backgrounds to explore the macro-forces reshaping how maritime brands navigate the evolving digital landscape to build credibility, influence, and trust.  

Building on Episode 2, which revealed how AI and always-on digital engagement are reshaping visibility, Episode 3 focuses on what truly earns influence: credibility. It shows why thought leadership stems from real expertise applied to real challenges - not polished PR. This episode explores how to empower experts, uncover stakeholder pain points, and amplify the right voices, turning authentic insight into lasting impact. 

Panellists 

Jon Spencer, Head of Marketing Solutions & Partnerships, DN Media Global; publisher, TradeWinds | Marit Karstensen, Independent Marketing and Communications Strategist | Mark Stokes, Director, Brand and Creative Lead | Rhys Thomas, Associate Director, Insight Lead | Katie Dean, Associate Director, Digital Marketing Lead

More news

Video Killed the Radio Star: Maritime PR, Brand, and Marketing in a Digital Era Episode 4
Posted 17.10.2025
When change is the only constant, intelligence must be constant too
Posted 15.10.2025
The BLUE People Podcast: Episode 2 Jan Webber
Posted 07.10.2025

Let’s talk

Get in touch

Cookie consent

Please choose which cookies you want to consent to.