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🎥 Scroll down to watch Episode 3 of the panel discussion.
Episode 3: Digital transformation & marketing tactics
Recorded live at BLUE’s London International Shipping Week 2025, this panel features leading voices from client, media, and communications consultancy backgrounds to explore the macro-forces reshaping how maritime brands navigate the evolving digital landscape to build credibility, influence, and trust.
Building on Episode 2, which revealed how AI and always-on digital engagement are reshaping visibility, Episode 3 focuses on what truly earns influence: credibility. It shows why thought leadership stems from real expertise applied to real challenges - not polished PR. This episode explores how to empower experts, uncover stakeholder pain points, and amplify the right voices, turning authentic insight into lasting impact.
Panellists
Jon Spencer, Head of Marketing Solutions & Partnerships, DN Media Global; publisher, TradeWinds | Marit Karstensen, Independent Marketing and Communications Strategist | Mark Stokes, Director, Brand and Creative Lead | Rhys Thomas, Associate Director, Insight Lead | Katie Dean, Associate Director, Digital Marketing Lead
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