Peter has worked on, led, and advised, high-growth organisations on strategy, marketing, and entrepreneurial opportunity. Peter is Founder & CEO of Time4Good and Executive Fellow at Yale University’s Center for Business and the Environment. At Time4Good Peter advises Leaders and their teams on how best to maximize their time: driving aligned priorities and positive impact across their organizations, as well as achieving the same goal clarity and intentional use of time across their lives. At Yale, Peter guest-lectures on a variety of topics; helps social and environmental start-ups in the early stages of growth; and advises Yale on social and environmental initiatives.
Prior to Time4Good, Peter advised The B Team on their ‘Net-Zero by 2050’ initiative in the lead up to COP21 in Paris; was Launch Director and COO of Sir Richard Branson’s NGO, Carbon War Room; and served as Chair of The Energy Efficiency Deployment Office for the UK Department of Energy & Climate Change. Previously he held ten roles within twelve years at the Virgin Group (including CEO of Virgin Mobile South Africa and VP Marketing, Virgin Mobile, USA). His first role was with McKinsey & Co. He is originally from Edinburgh, Scotland; educated at University of Oxford, and now lives in Westport, CT USA, where he sits on two boards.