Kashara advises clients on brand management, helping them to communicate with target audiences more effectively and providing solutions to challenges and growth opportunities. Her work includes brand perception audits, market and competitor research, consumer insight, client journey mapping, data analysis and project management.
She began her career in Argentina, marketing for a foreign investment real estate company. Having returned to London, she worked in financial and corporate communications, advising international clients across the financial services, luxury and retail industries. She specialised in devising stakeholder programmes to help clients enhance brand familiarity, corporate reputation and analyst following.
Her desire to work closer to the development of commercial strategy and experience of the luxury industry’s client-centric approach led her to Paris, where she read a Masters in Business Administration, specialising in luxury brand management. During the course, she interacted industry decision-makers in France, Italy, Switzerland, Dubai and Hong Kong, completing several case studies and assignments on managerial, operational and branding issues across the sector. Her work focused on identifying solutions to enhance brand image, client acquisition and retention and operational efficiency.
At BLUE Inspire she applies her experience from other disciplines, sectors and regions to help her clients solve complex challenges and achieve their commercial objectives.