For nearly 20 years, Amanda has helped companies to build valuable reputations by engaging meaningfully with their audiences. She has led international communications strategies across sectors including marine, energy, agribusiness and commodities with focuses on brand building, stakeholder engagement and sustainability.
Amanda spent five years in Singapore, several of which were dedicated to working with clients in the maritime industry. In addition to working on a number of BLUE’s Asia-based clients, this included a period in-house as communications manager for Neptune Orient Lines and its subsidiaries, APL and APL Logistics, focusing on change management and internal communications.
In her 10 years working in London for agencies including Weber Shandwick and Edelman, Amanda has led multi-market, multi-agency PR programmes for the marine products divisions of ExxonMobil and Shell, as well as for agri giants such as Olam International. She has also helped ambitious challenger brands and start-ups in the climate mitigation and sustainability innovation sectors to drive investment and sales growth.
At BLUE, she is responsible for the strategic direction and delivery of a number of client programmes including Ince, MAST, Midstream, Norsepower and Rocktree.