BLUE has been appointed to provide PR and communications support to the United Kingdom Hydrographic Office (UKHO).
The UKHO is a world leading hydrographic office. For over 200 years, it has provided the paper nautical charts relied upon by a majority of the world’s commercial fleet. Today, it continues to be an active leader in setting the global standard for navigational data, with its paper and digital chart and publication services used by the majority of international commercial shipping companiesas well as playing a critical role in supporting the transition to digital navigation, driven by the revised SOLAS regulations on the carriage of ECDIS.
As part of its far-reaching scope as the global PR agency supporting UKHO, BLUE will take responsibility for advancing the UK Hydrographic Office’s brand and its Admiralty range of products and services across the maritime industry. Working closely with the UKHO marketing team, BLUE’s remit will cover stakeholder engagement across multiple channels, including global media and online and social communications platforms. BLUE will also provide support for the UKHO’s extensive programme of industry workshops, briefings and other educational activities as it helps ship owners and operators to understand their obligations under the revised SOLAS regulations and to prepare for the new ECDIS carriage requirements.
Alisdair Pettigrew, BLUE’s Managing Director, commented:
“This is a highly prestigious appointment for BLUE and testament to our in-depth understanding of the marine market place, our strategic approach to communications and the strength of our relationships with industry stakeholders and media, as well as and the scale and status that BLUE has developed during its first five years in operation. We are hugely excited by the opportunity to work with the UKHO and its globally respected Admiralty products and services and look forward to playing our part in promoting the UKHO’s leading role in helping the shipping industry to make the significant transition from paper to digital navigation.”