Bridging the gap between in-depth industry knowledge and world-class communications skills has never been more crucial in the maritime industry. Speaking to Lena Gothberg as part of her series of shipping podcasts, BLUE’s Alisdair Pettigrew discussed how the right combination of these two tools can help bring shipping – the world’s biggest ‘invisible industry’ – out of obscurity, allowing it to take its rightful place as a recognised driver of international trade and a vital contributor to global economic development.
Any organisation equipped with industry insight and the ability to effectively communicate with its market will be well placed to unlock real commercial growth and, in an era of economic uncertainty, geopolitical shifts and regulatory change, the ability to capitalise on this has never been more essential.
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