BLUE provided important strategic communications and PR support at a vital time, as we rebranded to AAL to reflect the global scope of our operations and our ambitions for the business. BLUE not only helped us to tell our story to all parts of the global shipping industry, they did so in a way that authentically reflected who we are as an organisation, our values and our capabilities. The scope and quality of media coverage has been excellent, and BLUE has provided real support in protecting, enhancing and strengthening AAL’s brand and reputation. They have proved to be an important conduit between AAL and the global shipping media, and a valued source of strategic advice, which has helped our success.
Hamburg heights: what makes SMM so special?
16th September 2022
Rob Morris, BLUE Senior Account Manager, writes about his experience at SMM Hamburg 2022
BLUE INSIGHT NEWS ANNOUNCEMENT
13th April 2022
New research indicates $250m shortfall in bunkers received versus those paid for in two major fuel hubs
NEW CLIENT: WÄRTSILÄ MARINE POWER
16th December 2021
BLUE Broadens its Scope of Work with Wärtsilä