Yiannis Pittalis

BLUE provided important strategic communications and PR support at a vital time, as we rebranded to AAL to reflect the global scope of our operations and our ambitions for the business. BLUE not only helped us to tell our story to all parts of the global shipping industry, they did so in a way that authentically reflected who we are as an organisation, our values and our capabilities. The scope and quality of media coverage has been excellent, and BLUE has provided real support in  protecting, enhancing and strengthening AAL’s brand and reputation.  They have proved to be an important conduit between AAL and the global shipping media, and a valued source of strategic advice, which has helped our success.