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Peter joined BLUE in November 2016 from global communications firm WPP’s dedicated client team for Ford Motor Company in the Asia Pacific region, where he specialised in analytics and data-driven communications. He is a graduate of Oxford University with a degree in Chinese Studies.
At BLUE, Peter has delivered strategic, integrated communications campaigns across a range of verticals, including hydrogen and alternative fuels, energy storage, offshore wind, digital shipping solutions and wind-assisted propulsion. His current clients include Powercell, creating hydrogen fuel cells for shipping, aviation and land transport, NAPA, whose software is used to design over 90% of the world’s ships, wind propulsion pioneers Airseas, and trade platform Veson.
As part of the senior team at BLUE, Peter leads on developing BLUE’s measurement and evaluation standards, and working with global agency partners such as Hagen PR in China.
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