The shipping industry has begun to better understand the importance of communications. However, only a few companies fully understand the true power of brand and the commercial opportunities that can be created when it is properly leveraged, according to Nick Blythe, Executive Director at BLUE.
Nick’s comments come ahead of a BLUE-hosted panel debate to be held as part of London International Shipping Week (LISW), entitled: “Are Organisations in the Marine Industry Exploiting the Power of Brand”.
Nick will discuss the issue with a panel of experts spanning marine and energy-focused PR, communications, business development, branding and journalism:
- Klavs Valskov, Brand Director, General Electric and former Chief Communications Officer, Maersk Line
- Richard Meade, Editor, Lloyd’s List
- Yvonne Harley, Head of Communications, V.Group
- Faz Peermohamed, Partner, Global Head of Shipping, Ince & Co.
Nick adds: “Over the past 10 years, many companies that span the shipping supply chain have realised the importance of having a positive reputation; that it genuinely matters in business what people think of you. It sounds simplistic but if people like, trust, respect and relate to your company, they are far more likely to buy from, work for, work with, and invest in you.”
Panelist and Brand Director, General Electric, and former Chief Communications Officer, Maersk Line, Klavs Valskov says: “Few, if any, industries in the world are commoditised. Whether we purchase goods representing a big company or buy shampoo in the supermarket, our choices are influenced by our emotions – how we perceive the partner we do business with. Neglecting these patterns can mean missed opportunities if you as a business do not use your brand deliberately as a driver of choice.”
Alisdair Pettigrew, Managing Director, BLUE, comments: “We are proud to play a role in London International Shipping Week. It’s a real reflection of where PR and communications in the shipping industry has come in recent years that we can attract such a distinguished panel and so many attendees to discuss a key issue like brand.”
The breakfast debate will take place from 8.00am on Wednesday, 13 September 2017 at Ince & Co’s offices in London. Click here to register your place.