Our Approach

We build reputations from the brand up.

We believe fundamentally in the power of brand, and the commercial importance of building, managing and protecting reputation as a core principle of business strategy and true competitive differentiation.

We build reputations from the brand up. We help our clients define what they stand for, their values, their vision for the future, the impact that they want on the market, and how they need to be positioned to achieve this. Brand is the bedrock of the PR and communications programmes we create; grounded in insight and industry knowledge, commercial intuition, an understanding of who you need to influence and how they think, and creatively driven through all direct, indirect and digital channels.

Building Reputation from the Brand up

  • Understand More +

    Understand

    Getting to the “Why”?

    • The values of your business and what you stand for
    • Your reason for existence and the market impact you desire
    • The vision for your business and growth strategy
  • Build More +

    Build

    Communications strategy development

    • Understanding/articulating business and commercial objectives/aligning with communications objectives
    • Stakeholder mapping; identifying who needs to be influenced to achieve objectives – internally and externally
    • Corporate and campaign specific message development; articulating what needs to be said to engage with and influence key stakeholders
    • Research for insight and intelligence
    • Content/asset creation; market and stakeholder-based insights for thought leadership, intellectual capital and creative assets
    • Crisis communications strategy protocol
    • Channel identification; direct/indirect, online/offline
  • Deliver More +

    Deliver

    Execution

    INTERNAL

    • Creating buy-in and passion for the vision
    • Seeding the values as behaviours within the fabric of an organisation
    • Creating knowledge sharing and collaboration

    EXTERNAL

    • Collateral and graphic design
    • PR implementation (Media relations, conferences, events, awards etc.)
    • Digital and social media (owned channels, webinars etc.)
    • Network engagement
    • Regulatory communications
    • Crisis planning and management
  • Evaluate More +

    Evaluate

    Continual evaluation

    • Measurement against strategic KPIs
    • Reporting and results

The value of being a specialist

We’ve been ingrained within marine and energy from the very start and we’re immersed in all areas of the value chain from:

  • Commodities and cargo
  • Digitalisation and technology
  • Professional services
  • Shipowning and management
  • Chartering
  • Power generation
  • Renewables
  • Logistics
  • Offshore
  • Marine energy
  • Satellite and communications
  • Sustainability and the environment

We genuinely understand the people and groups that our clients need to communicate with. We know how they think, what drives them, and how they can best be engaged and influenced. This ensures that the PR and communications strategies, assets and content that we create are relevant, intelligent and grounded in substance, and that the channels we use to target and influence key stakeholders are the most effective. Our industry knowledge, contact networks, and intuition also enable us to connect clients with commercial opportunities that they might not have considered.