Recent months have seen BLUE’s client portfolio expand with the addition of voyage intelligence and insight specialists StratumFive, and multiphase oil technology experts M-Flow. At the same time, BLUE has secured an expanded remit for industry consortium SEA\LNG. These developments reflect BLUE’s in-depth expertise in the maritime and energy sectors, and the company’s ability to communicate effectively on the issues that are most crucial to them.
Big Data and digitalisation present some of the greatest opportunities for shipping today. StratumFive is unique in an increasingly crowded field in that it builds its solutions based on real-life seafaring experience. As such, it is one of the fastest growing voyage intelligence companies in the market, servicing over 9,000 vessels within the global fleet with software that includes advanced voyage monitoring, next-generation ship security alert systems, security intelligence, fleet tracking, and meteorology.
BLUE is tasked with communicating StratumFive’s pragmatic approach to Big Data to the market as it embarks on an exciting transition, building on its position as a leader in specialist tracking and navigation software to create a platform for total voyage insight. This platform will use Big Data and machine learning to bring together datasets that encompass the entire voyage – from before a vessel departs, to after it has arrived.
M-Flow, too, is using data to benefit its industry. The company recognises that the upstream oil and gas industry’s attempts to realise asset value have been consistently restricted by a lack of access to reliable data on oil field production, which has created an impasse. An increasing number of oil and gas companies are realising the potential benefit of having access to accurate and consistent data at the wellhead. Recognising this, M-Flow has engineered, adapted, and improved state-of-the-art technologies from multiple sectors, fusing them to create a solution that completely resolves longstanding multiphase measurement challenges.
BLUE’s remit for industry consortium SEA\LNG, which promotes the use of LNG as a marine fuel, has also expanded. This comes at a time when use of LNG as a marine fuel is becoming a crucial topic. Regulations such as the 2020 global sulphur cap and the expansions of emission control areas drive further acceptance of this cleaner, flexible fuel source, and now over 100 vessels are running on LNG worldwide. Building on the existing media relations remit, BLUE’s work now encompasses network building through events, social media consultancy, website management, and handling of internal communications with members, reflecting the diverse range of communications expertise BLUE can offer its clients.
These developments reflect a growing recognition of the need for strategic, content-led communications to build and protect the brand and reputation of organisations operating in the marine and energy sectors. If you’d like to find out more about how BLUE could help your business communicate to enhance its commercial objectives, get in touch here.
By Peter Jackson, Senior Account Manager