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Today’s global energy system is going through a period of profound transition. The traditional energy infrastructure now sits alongside and incorporates sustainable fuels and energy-efficiency technologies. Reputation management and clear brand communications are critical to success in this market.

Organisations in the energy industry face highly complex policies and ever-changing regulations. Beyond regulation, innovation is also accelerating and forward thinking organisations across the energy supply chain are evolving their businesses and brands. The market opportunity is evolving swiftly for SMEs and global players in exploration and production, as well as in power generation, utilities and transportation. The importance of brand and reputation building through effective PR and communications cannot be overstated in an increasingly commoditised environment.

To redefine, leverage and win support for their position within this rapidly changing sector, communicating the right messages and using cross-channel PR is key to get it in front of the right people in the right way.

BLUE currently works with a number of clients spanning the onshore and offshore energy sector, including OEMs, biofuel and lubricant suppliers, leading motion and control technology manufacturers, global logistics providers, and onshore and offshore mining organisations.

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