Policy research and analysis

BLUE believes in an intelligence-led approach to public affairs. The most creative, dynamic and worthy public affairs campaigns still need to be underpinned by credible intelligence that corroborates the arguments being advanced and gives confidence to the communication strategy being pursued.

We undertake research to test our clients’ propositions, to find evidence for our client’s case and understand the implications of a particular course of action. We are used to working in partnership with external research organisations, including academic institutions and business data analysts. We also convene roundtables and focus groups, conduct surveys and audits, and prepare position papers and reports.

– Policy research papers
– Competitor, market and industry analysis
– Perception audits
– Commissioning and managing external research
– Roundtables and focus groups
– Surveys and questionnaires
– Position papers and reports

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