Why Mixing Up PR and Advertising is Barking Up the Wrong Tree

Reviewing marketing spend often leads to a simple debate: how will we allocate budget? This can lead to discussion around PR and advertising, what will provide most ‘bang for buck’, and best support brand building? It’s all too easy as a marketing practitioner fighting your corner to overlook the obvious; that each element of the marketing mix does a different job, and it all comes down to the business objectives. This is why getting back to basics and talking about the psychological principles of marketing, PR and communications is essential to understanding the different roles they play. (more…)
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Chicken Shortages and Cyber Attacks

Communication isn’t just for when things are going well. It’s when things go badly that most businesses find the spotlight most intense, and are under the most scrutiny. You’re remembered far more for how you react to a crisis than when you're at your best. Crises show more than ever the value of communication and reputation – just look at the $35bn wiped from Facebook’s share price by the recent Cambridge Analytica scandal. Crisis communications shows that a healthy reputation and brand is not just a nice thing to have – it’s a vital line of defence for your business as a whole. So, when the going gets tough – how should businesses respond?
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Girls on film, ships on beaches

Remember the video for Duran Duran's 'Girls on Film'? It starts with the rapid whirring of a Nikon camera and goes on to portray the grim conditions of female models' working lives for six brutal minutes.
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Shipping’s Big Skills Debate

The human element is often surprisingly absent from industry debate. The shiny and the new tend to hog the headlines, such as the lure (or is it the siren call?) of autonomous shipping. But our reliance on the people that power the industry receives far less attention.
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