Five thoughts from a Posidonia first-timer

In the years that I’ve worked in shipping, I’ve had the good fortune to attend most of the major industry shows but for one reason or another, never made it to Posidonia – an event most definitely preceded by its reputation. With a bit of cajoling, I bagged my spot at this year’s event and was eager to see whether it lived up to the hype. On the flight home from Athens I took the opportunity to reflect on what was most definitely a unique experience… (more…)
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Are Organisations in the Marine Industry Exploiting the Power of Brand?

There has been significant change in the perceived importance of brand within the shipping and related industries over the past ten years, and the requirement to communicate with an organisation’s key stakeholders. This decade has spanned a period of unprecedented economic turbulence, downward regulatory pressure, low freight rates, and little liquidity – and yet, we have seen many companies within the industry invest more extensively in marketing and communications. (more…)
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Why evaluating PR success is an essential ongoing process

This fourth quarter of the year sees many shipping and energy professionals developing strategies and planning budgets for 2018. For those responsible for a roster of projects and suppliers, the final three months of the year are a natural time to reflect, summarise results for the year so far, and reaffirm priorities. (more…)
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Two new account executives bolster BLUE’s team of communications professionals

As the marine and energy segments look ahead to the challenges and opportunities of 2018 and beyond, building and protecting brand and reputation remains integral to realising an organisation’s full potential. Working with the right ‘crew’ that marries strategic corporate communications expertise with genuine industry knowledge, will ensure that communications efforts directly and effectively support business objectives. (more…)
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